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Practical notes, not theory.

Short notes from day-to-day work: information structure, performance, SEO, and when a business should move up to a more serious system.

Articles

Case study · 24 September 2026 · 4 min
Building a RAG assistant that answers only from its sources: the Hikam Shughro case study
How we built Maktabah AI, a retrieval-augmented assistant that answers questions strictly from reference texts, cites where each answer comes from, and declines when the sources are silent — using PostgreSQL and pgvector.
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IT outsourcing · 24 September 2026 · 3 min
Hiring engineers from Indonesia: how our outsourced squad model works
A practical guide to outsourcing software and AI engineering to Indonesia: time-zone overlap, the three engagement models, who is accountable for quality, how IP and handover work, and what to send in your first brief.
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Short notes

Website Strategy · 12 February 2026

A professional company website should help you close deals, not just look tidy

Many company websites look neat but never explain why a prospect should keep talking. The focus has to shift from a profile to a business tool.

Section order decides whether visitors understand your value proposition in the first 10 seconds.
Calls to action belong at several points, not only in the footer.
A portfolio should explain results and capabilities, not just show logos.

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